The American Association for the Advancement of Science (AAAS) Communication Toolkit
To provide guidance for scientists to learn how to communicate more effectively with public audiences.
This toolkit provides tips on how to communicate science to the general public. Researchers learn how to connect with an audience by considering and being clear about the intended purpose of communication, by identifying appropriate recipients for key ideas, and by using the most appropriate style for engaging with the audience, for example using clear, jargon-free language. This tool assists the user in adapting content to suit the interests of the audience, as well as learning how to embed a discussion on science within environments where the audience may be less inclined to engage with the material and thus access the information almost incidentally. The toolkit offers guidance on how to attract attention and engage in proactive communication. The framework can be applied across different communication channels, different audiences and intended goals.
Reference of the resource
The American Association for the Advancement of Science (AAAS
) Communication Toolkit. American Association for the Advancement of Science, Center for Public Engagement with Science & Technology, Washington, 2018.